South Korea festivals go extra mile to attract repeat visitors

SEOUL – SOUTH Korea’s festivals have evolved in both variety and scale over the years, drawing tourists and expats to join in the fun.

According to data released by the Ministry of Culture, Sports and Tourism, the number of tourists revisiting South Korea jumped to 46.1 per cent last year, compared with 34.9 per cent in 2014.

The Seoul Tourism Association even recently launched mobile education centres for tour operators and workers in such fields.

 These are customised service vehicles that visit tourist hot spots, such as festivals, to educate and provide aid.

The service was launched last week at Dongdaemun Complex – one of Seoul’s busiest tourist hubs.

A growing number of festivals are also establishing additional online platforms in English and other languages so foreigners have better access to information, a complaint that was raised in previous years.