naked Hub, the co-working office rental affiliate of Shanghai-headquartered resort operator naked Resorts, aims to open nine new locations in the city between now and the end of the year, bringing its total number of sites to 12 and number of denizens to 9,000 people.
“We really think Shanghai is the business and innovation capital of Asia,” naked Hub’s managing director Paul Hu said in a recent interview. “We think co-working isn’t just for start-ups. It’s the future of working. We have some really big companies that have put a team in here.” Among them at naked Hub’s Nanjing Road location in Shanghai are GoPro, Bayer and In-Bev, the owner of Budweiser beer.
naked Hub competes in Shanghai with — among others — New York-headquartered WeWork, and Soho China, the Beijing developer led by Chinese billionaire celebrity couple Pan Shiyi and Zhang Xin.
To tenants (referred to as “members”), naked Hub highlights the businesses opportunities that arise from being located in a cozy space with a large businesses as neighbor. “For us, the concept of community is member-to-member business interaction – members providing services to another member,” Hu said. “ When you join our space, you will find customers, vendors, business partners right within the community.”