Business travellers are seeking authentic experiences from their choices of accommodation says new research.
Sean Worker, president and chief executive officer of BridgeStreet Global Hospitality who commissioned the survey, commented on the findings, “Travel decisions are being influenced by a ‘New Tribe of Travellers’. These travellers are social, crave experiences and meticulously research the perfect accommodations. They’re not slowing down either, with more than 70 per cent of those surveyed planning to be on the road two or more weeks this year. With our new data revealing that more than 40 per cent feel accommodations are a top priority, BridgeStreet is directly responding to their preferences through the development of our new Mode Aparthotels, creating community gathering spaces in desirable downtown environments.”
The report reveals that memorable accommodations and local experiences win over convenience and budget as top travel priorities and not just amongst millennials. Fourty per cent of survey respondents are aged between 35-50. Nearly sixty per cent of those surveyed say they want a location in the heart of a city and seventy two per cent of respondents prefer alternative accommodations such as serviced apartments, to branded hotels and peer-to-peer lodging services.