Employer social media use increased 500% in past decade

Dive Brief:

  • A recent survey found that employers are hanging out on social media more than ever, as their use of social networking to screen job candidates has increased by 500% in the past decade.
  • CareerBuilder’s annual social media recruitment survey found that 60% of employers use social networking sites to research job candidates. Last year it was 52%, in 2008 it was 22% and in 2006 it was 11%, when the survey was first done. Additionally, 59% of hiring managers use search engines to research candidates – compared to 51% in 2015.
  • Most hiring managers aren’t intentionally looking for negatives, the survey found. Sixty percent of employers who currently use social networking sites to research job candidates are “looking for information that supports their qualifications for the job,” according to the survey. Hiring managers in information technology (76%) and sales (65%) are the most likely to use social networks to screen candidates, while manufacturing (56%) and professional/business services (55%) were least likely.

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