Sky makes $45M strategic investment in Asia-based Netflix rival iFlix

screenshot-2015-04-23-11-52-33UK broadcaster Sky is putting focus on emerging markets and online streaming after it made a $45 million investment in iFlix, a one-year-old company that rivals Netflix in Southeast Asia.

Sky said that the deal is strategic and it will see the two parties “work together to identify areas of future collaboration.” It seems likely, then, that iFlix — which currently operates in Malaysia, Thailand and the Philippines and charges upwards of around $3 per month — will gain content from Sky’s programming library over time.

“iflix has quickly established itself as Southeast Asia’s most exciting and fastest-growing streaming TV service. There are lots of opportunities for Sky and iflix to work together and share expertise as both companies continue to expand,” Andrew Griffith, Sky’s Group CFO, said in a statement.