It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. It’s not just about the job anymore, it’s about the brand. It’s not just about hiring talent, it’s about measuring and predicting business impact. It’s not just about applicants, it’s about finding and engaging leads to start relationships earlier. And it’s not just about today’s reqs, it’s about building pipelines for the future.
We really are transforming the way we find and attract talent, inspired by core marketing best practices like branding, nurture, content marketing and lead generation.
Recruitment marketing is at the core of this transformation. This front end of the recruiting funnel is an arena talent acquisition hasn’t even considered in the past. But with unemployment low, the competition for talent high and the savviness of candidates increasing, organizations must shift the way think about recruitment and invest in new ways to communicate and build relationships with candidate leads.
To stay ahead of this wave of innovation in this space, take a closer look at how you can understand and address these six major trends in recruitment marketing.